Okay Google - What is a negroni?
Let’s start from the beginning because we’re on a mission to provide an #educatedpour. If you’re unfamiliar with the negroni cocktail, it’s basically three things that should not taste good together… but somehow taste great.
Campari + Vermouth + Gin
Garnish with an orange.
So what the heck is Negroni Week?
Negroni Week is a brilliant international celebration where we all drink negroni cocktails. The best part? Proceeds from your purchase(s) go towards a charitable cause! This year our Just A Taste team has selected an organization near and dear to us: USBG Foundation Bartender Emergency Assistance Program .
This program provides aid to those in the service industry who have significant, emergency hardship and/or a life-changing emergency.
Let’s get to the negroni.
Here’s a sneak peek of the incredible cocktails our Expert Mixologist, Casey Stuck, has created for the week.
Or as we like to call it, the precursor to the traditional Negroni. A splash of club soda lightens the drink, thereby lessening the bitter punch.
Give it a try on Wednesday, June 26th.
A negroni… but with prosecco. In Italian, "sbagliato" translates to messed up or mistaken. The story goes that someone ordered an Americano, but the busy bartender mistakenly grabbed a bottle of prosecco instead of gin.
This variation is perfect for those new to the negroni, and on special Thursday, June 27th.
The OG - and perhaps most beloved cocktails in the service industry. Count Camillo Negroni is credited with the creation of this beauty on a trip to Florence. He ordered an Americano, but wanted something stronger. He asked the bartender to add a bit of gin, et voila! The Negroni was born.
Celebrating this classic on Friday, June 28th.
We’d call this one more of a distant cousin, than a blood relative to the Negroni. It replaces two of the classic ingredients for aperol and dry vermouth. These alterations make for a more elegant, approachable experience.
Snag this special on Saturday, June 29th.
This one comes from one of our favorite Instagram follows -@beautifulbooze. We’ve just slightly adjusted the recipe. The perfect end to the perfect week, the Negroni Fizz includes a bit of orange syrup and egg white.
Come close out another successful Negroni Week with this beauty on Sunday, June 30th!