Okay Google - What is a negroni?
Let’s start from the beginning because we’re on a mission to provide an #educatedpour. If you’re unfamiliar with the negroni cocktail, it’s basically three things that should not taste good together… but somehow taste great.
Campari + Vermouth + Gin
Garnish with an orange.
So what the heck is Negroni Week?
Negroni Week is a brilliant international celebration where we all drink negroni cocktails. The best part? Proceeds from your purchase(s) go towards a charitable cause! This year our Just A Taste team has selected an organization near and dear to us: USBG Foundation Bartender Emergency Assistance Program .
This program provides aid to those in the service industry who have significant, emergency hardship and/or a life-changing emergency.
Let’s get to the negroni.
Here’s a sneak peek of the incredible cocktails our Expert Mixologist, Casey Stuck, has created for the week.
The Americano
Or as we like to call it, the precursor to the traditional Negroni. A splash of club soda lightens the drink, thereby lessening the bitter punch.
Give it a try on Wednesday, June 26th.
Negroni Sbagliato
A negroni… but with prosecco. In Italian, "sbagliato" translates to messed up or mistaken. The story goes that someone ordered an Americano, but the busy bartender mistakenly grabbed a bottle of prosecco instead of gin.
This variation is perfect for those new to the negroni, and on special Thursday, June 27th.
Negroni Classico
The OG - and perhaps most beloved cocktails in the service industry. Count Camillo Negroni is credited with the creation of this beauty on a trip to Florence. He ordered an Americano, but wanted something stronger. He asked the bartender to add a bit of gin, et voila! The Negroni was born.
Celebrating this classic on Friday, June 28th.
Contessa
We’d call this one more of a distant cousin, than a blood relative to the Negroni. It replaces two of the classic ingredients for aperol and dry vermouth. These alterations make for a more elegant, approachable experience.
Snag this special on Saturday, June 29th.
Negroni Fizz
This one comes from one of our favorite Instagram follows -@beautifulbooze. We’ve just slightly adjusted the recipe. The perfect end to the perfect week, the Negroni Fizz includes a bit of orange syrup and egg white.
Come close out another successful Negroni Week with this beauty on Sunday, June 30th!